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4 tips for successful social media strategy


Most people now a days understand the importance of being on social media. Most also start with Facebook, why? Because it is a familiar site and simple to set up. The big problem is that inexperienced people do one of two things, they get too businessy or they get too personal. We all want to advertise and not spend an arm and a leg doing it. So here are some simple tips to make your page more successful. 1. Have [...]

How to: Share your Facebook Business page


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Step one: Select your business page Step two: Once you are on the page look for the “cog” click on it and you will see a drop down select share Step three: Once you click the Share button you will see a pop up that looks like the image below. Fill in your simple message and then click Share Page If you did it correctly you will see your post in your newsfeed like this:

4 Tips for Your e-Newsletter


If you are like me then you have been receiving a lot of newsletters lately and while I’m sure you love that people you meet think of you to add to their email lists you’re probably like me and are finding your inbox to be cluttered with things that you will never read. We are all told – get a newsletter, get subscribers, and send it out, but how do you avoid becoming that clutter we all hate? Here is [...]

Barter and taxes


It seems more and more often people are looking to trade for services.  After speaking with an accountant there are things all small business owners should know about trading services and taxes. Kirstin Bates of Kirstin’s Accounting and Tax Services wrote a great article about this which she posted to her Facebook page – she has allowed me to repost it here.  Enjoy! Four Things to Know About Bartering In today’s economy, small business owners sometimes save money through bartering [...]

5 tips to increasing engagement on Facebook


Now your up and running on facebook what do you do next? Here are five tips to to increasing engagement on facebook. 1.Be Short Share information in short blurbs. With the innovation of social media and the 140 character tweet it now can be said that people now have about a 9 second attention span.  If you cant grab their attention quickly then you won’t get them to keep reading. 2. Be Personal  Social media is most effective when you [...]

Twitter?? Why should I tweet?!?


“Why should I use twitter, it is so confusing?!?” I hear that from people all the time, and I am sure you are thinking it. Twitter seems daunting to people. It’s a strange world with “at” symbols and hash marks that moves so quickly it makes for sensory overload. I was right there, I did not like twitter. Now though, I have two twitter accounts. You could say I have found the darkside, and it’s really not so dark. Now [...]

Networking – It’s not about you!


Business networking is not about you. Did I get your attention? Well good! And yes I meant it! See the thing is I watch so many people go into a networking event expecting to get a sale and walk away disappointed. Very rarely have I seen that actually happen. Don’t get me wrong, I have seen businesses thrive after joining a networking group and I have closed sales based on meeting someone at a networking event. So how does it [...]

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Leaving Google+


Recently one of my friends who was quite active on Google+ deleted their account because of the time it took to manage it. Sadly I cannot argue that point, yet I feel Google+ is positioned to become a powerhouse and will affect your google search rankings. Google+ is just one more social media that can suck the time out of your life. For most platforms I can suggest using tools that allow you to schedule out your posts thus making [...]

Social Media and why you need it


As Jeffery Gitomer says – social media is the new cold call!  We are all in business to make money and unless you have enough money to hire a sales person, you are in sales. We all know the traditional way of the cold call – door to door, business to business, pounding the pavement, dialing for dollars. I have three questions for you: How much time do you spend on doing that? What is the effectiveness of your efforts? [...]

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